4 things you can do to improve your headlines
This applies to video titles, podcast titles, blog titles, any content you produce
- Relevant to what people are searching for, for instance, I help people increase traffic to their website, so much of my content will be about traffic. I do other things, but that is what people looking for.
- Say less – the more you can say with the least of amount of words is the goal. Think 10 words or less
- Are the people clicking: The headline should make the reader want to click, if people aren’t clicking, then the headline needs work
- Test and test, then test. – the tried and true way to get to the optimal headline strategy is to test what works and what doesn’t.